Mobile marketing: La pubblicità in tasca: 11 (Media e web communications) (Italian Edition)

Get Free Ebook Mobile marketing: La pubblicità in tasca: 11 (Media e web communications) (Italian Edition)

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Meglio investire nella tradizionale pubblicità su carta o sul telefonino?
Preferire un’app o un sito mobile? Che tipo di pubblicità si può fare su mobile? Cosa si intende per mobile advertising?
Il mondo della pubblicità sta cambiando.
L’obiettivo di questo testo è quello di darvi una bussola, la più aggiornata possibile, per non perdervi durante questa rivoluzione.
Gli autori di “Mobile Marketing�? vi daranno tutte le risposte che cercate, offrendovi una visione chiara e comprensiva del mondo che ruota intorno alla comunicazione su telefonino. Casi reali, investimenti dichiarati e modalità spiegate nel dettaglio per ottimizzare la comunicazione e massimizzare il più possibile gli investimenti in pubblicità senza inutili sprechi.
Come farlo? Ce lo raccontano in modo semplice e accattivante gli autori del volume, spiegando quali sono le reali opportunità offerte dal mobile marketing, l’innovativa e straordinariamente efficace strategia di com

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