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Social Media for Communications Professionals: How to Use Online Media, Tools and Strategies to Achieve Your Business Goals (J-B International Association of Business Communicators)

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Bridging the biggest communications gap in business—the rift between Boomers and Millennials While many older professionals know a lot about communications and why a business should (or shouldn't) share information publicly, they don't know how the new tools can fit in with their overall communications strategy. Many young professionals, on the other hand, know how to use social media and related technologies, but not necessarily why to use them in a business context. In Social Media for Communications Professionals, Boomers and Millennials will learn how to bridge the gap between strategic knowledge and tactical knowledge—forming a strategically sound, tech savvy communications initiative. Using case studies and examples, communications professional Graeme Menzies presents vital lessons for communicating in a connected world, attacking both strategic and tactical questions. He details how online communications can achieve business goals, what social media tools and other online c

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