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Forget Reach, Start Selling: What E-Commerce Should Learn from Retail

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Read Forget Reach, Start Selling: What E-Commerce Should Learn from Retail book online now. You also can download other books, magazine and also comics. Get online Forget Reach, Start Selling: What E-Commerce Should Learn from Retail today. Are you Looking Download or read Forget Reach, Start Selling: What E-Commerce Should Learn from Retail for free..? enjoy it.

E-commerce has conquered a lot of market share. Making profits, however, turns out to be hard for most companies. If price competition and high marketing costs squeeze your profits too, this book is for you. In our Onlife era, in which online and offline experiences confluence, consumers are overloaded with information. The key to success is found in customer centricity, customer flow, and individual attention. This creates a new potential for companies with a strong history in retail to win online as well.FORGET REACH, START SELLING starts by explaining why most companies find it so hard to make e-commerce sufficiently profitable. Ger van den Buijs uses well known retail sales strategies to explain what the strengths and weaknesses of e-commerce are. Due to the lack of differentiation, price is the only marketing instrument e-commerce currently has. The focus in e-commerce is to grow sales by expanding reach. This strategy backfires, because the total sum of digital marketing is overl

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