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A.A.A. Social Media Advertising: Utilizzo strategico delle piattaforme pubblicitarie dei Social Network. (Italian Edition)

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Per un’azienda essere presente sui Social Network è più un’esigenza vitale che una moda o un’opportunità e la diminuzione inevitabile della visibilità organica ha aperto gli orizzonti all'utilizzo strategico delle piattaforme pubblicitarie dei Social Media. Questa opera, che si articola in tre parti, vuole essere un valido strumento di supporto per chi si occupa di Digital Advertising. La prima parte tratta l’organizzazione di base di un team di Social Media Marketing e la contestualizzazione del Social Media Advertising nel panorama della comunicazione di massa online e offline. La seconda parte prende in analisi le piattaforme pubblicitarie sociali più importanti (Facebook, Instagram, Twitter, LinkedIn e YouTube), il loro utilizzo e la loro ottimizzazione. La terza parte tratta l’ottimizzazione avanzata della comunicazione pubblicitaria sui Social Network a livello di campagna, di annuncio, di persuasività e di performance. Per chi conosce già l’argo

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